Before
AfterSeveral shades brighter after a 2-week custom-tray course — a natural, healthy brightness.
by Dr Yasha Shirazi
Unsure? Book a consultation and we'll give you a straight answer — including when a different treatment might serve you better.
Regulated, experienced and transparent. Every appointment is delivered by a named GDC-registered dentist at our CQC-registered South Kensington clinic.

Independent inspection, documented clinical governance and full indemnity — the same standards as any trusted London dental hospital.
Every dentist and hygienist holds a verifiable GDC number. You'll meet a named clinician who stays with you from first visit to final review.
No obligation assessment with a written plan and clear pricing before any treatment begins.
Our practice membership (from £20/month) gives you routine care plus up to 50% off restorative, cosmetic and hygiene treatments.
Evening and Saturday slots in South Kensington. Urgent cases seen the same day wherever possible.
A short exam to confirm teeth and gums are healthy and whitening is appropriate. Any cavities or gum disease are treated first.
Quick digital scan of your teeth — no uncomfortable trays — used to make precision custom whitening trays.
You'll be shown exactly how to apply the gel, how often, and what to expect.
Trays worn nightly. Most patients see noticeable change within 7–10 days, full result by end of course.
UK law restricts the gel strength sold over the counter, which is why supermarket kits produce minimal change. Anything stronger must be dispensed by a GDC-registered dentist.
Peroxide whitening gel oxidises stain molecules — it doesn't remove enamel. Sensitivity is normally mild and temporary.
Verified Google reviews from our London patients.
Reviews are streamed live from our verified Google Business profile. Treatment outcomes depend on individual clinical factors — individual results may vary.
Our clinic is registered with the Care Quality Commission (CQC) under our registered provider, Medical and Dental Limited, and every clinician is registered with the General Dental Council (GDC). We operate under documented clinical governance and full indemnity. Provider ID: 1-20629579981.
Everything you need to know about adult braces in London.
Our New Patient Offer for professional home whitening is £199. This includes the clinical suitability exam, digital scans, custom-made trays and a full course of whitening gel. Top-up gel is available afterwards at a reduced fee.
Most patients brighten by 3–8 shades on the VITA scale. The exact result depends on your starting shade, cause of discolouration and how consistently you wear the trays.
No — professional peroxide gels oxidise stain molecules without removing enamel. Mild sensitivity during the course is common and settles after you finish.
No — lifestyle (coffee, tea, red wine, smoking) will gradually bring the shade back. With occasional top-ups most patients maintain their result for 2–3 years between full courses.
GDC-registered dentists with decades of combined experience. Every patient has a named clinician from first consultation to final review.
Clinical DirectorPrincipal Dentist & Clinical Director
University of Regensburg, Germany
With over 20 years of experience, Dr. Shirazi leads our dental team with a passion for excellence and patient-centred care.

Dentist
DDS, MSc Conservative Dentistry (UCL), Dip Oral Dental Science (UCL)
Restorative and cosmetic dentistry with an MSc in Conservative Dentistry from UCL Eastman.
Dentist
BDS (Br), ORE (UK), ADS Certificate in Cosmetic & Aesthetic Restorative Dentistry
A friendly and enthusiastic dentist with a passionate interest in Cosmetic and Aesthetic Restorative Dentistry.
Dentist
London Gold Medal — Outstanding Achievement
Awarded the London Gold Medal for outstanding achievement. Known for exceptional attention to detail and a calm, gentle manner.
Why professional supervision matters — UK law restricts peroxide strength in over-the-counter kits.
| Feature | Our dentist-led whitening | Shop-bought / salon kits |
|---|---|---|
| Active ingredient strength | Clinical-grade peroxide (up to 6% HP / 16% CP) | 0.1% HP max (UK consumer law) |
| Tray fit | Custom lab-made from digital scans | Generic 'boil-and-bite' or strip |
| Safety | GDC-registered dentist supervised | Unregulated / self-administered |
| Gum protection | Trays seal gel on teeth only | Low — gel can leak onto gums |
| Typical result | 3–8 shades brighter | Minimal surface stain removal |
| Ongoing support | Top-up gel + shade review | None |
By UK law, only a GDC-registered dental professional can legally deliver whitening above 0.1% hydrogen peroxide. Beauty-salon whitening is illegal in the UK.
Genuine home-whitening outcomes from our London patients, shared with consent.
Individual results may vary. All clinical images show genuine patient outcomes displayed with consent. Results depend on individual clinical factors and cannot be guaranteed.
Our South Kensington clinic is a two-minute walk from the tube station, on the Piccadilly, Circle and District lines — easily reached from Chelsea, Knightsbridge, Kensington, Fulham, Earl's Court, Hammersmith, Westminster, Mayfair, Belgravia, Notting Hill and the rest of Central London.
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From £20/month. Add family for £10/month each. No joining fee.
Chat to a GDC-registered dentist at our South Kensington clinic. Honest advice, published prices, zero pressure — promise.
Open 7 days · Same-week slots